This is the set of significant FMCG Product List. Such goods are sold quickly at relatively low prices. Sometimes, they are referred to as Consumer Packaged Goods (CPG). FMCG Products are used on daily basis, High turnover everyday, and are generally non durable products.
Key Characteristics of FMCG:
- Fast Moving: FMCG products are purchased quickly and frequently.
- Low Price: They are usually cheaper than non-consumable goods over time.
- Limited Shelf Life: A lot of FMCG products — particularly food and beverages — have a short shelf life.
- Mass Consumption: A huge share of the population consumes them.
- Wide Availability: FMCG are widely available in supermarkets, convenience stores, and online.
Categories of FMCG Products:
FMCG products fall under the following broad segments:
Food and Beverages:
- Packaged foods (snacks, cereals, canned goods, etc.
- Dairy [e.g., milk, cheese, yogurt]
- Drinks (e.g. soft drink, juice, bottled water)
- Frozen foods (example: frozen dinners, ice cream)
- Baked goods (bread, cakes, cookies, etc.)
Personal Care and Hygiene:
- Skincare items (based lotions, creams, etc.)
- Examples of this would be haircare products (shampoo & conditioners).
- Oral hygiene (toothpaste, mouthwash, etc.
- Soaps and body washes
- Feminine hygiene products (sanitary pads, tampons, etc.)
- Infant care items (diapers, baby wipes, etc.)
Household Care:
- Cleaning products (detergents, dishwashing liquids, etc.)
- Air fresheners
- Paper products (i.e. tissues & paper towels)
- Products for pest control (ex: insecticides, repellents)
OTC (Over-the-Counter) Health Products:
- Vitamins and supplements
- Analgesics (e.g., paracetamol, ibuprofen)
- Cough and cold medicines
- Digestive aids (for example, antacids, probiotics)
Tobacco Products:
- Cigarettes
- Cigars
- Chewing tobacco
Other FMCG Products:
- Pet food and pet care products
- Stationery (e.g., pens, notebooks)
- Batteries and light bulbs
FMCG Brands Examples:
- Food and Beverages: Coca-Cola, Pepsi, Nestlé, Unilever, Kellogg’s, Danone
- Personal Care: P&G, L’Oréal, Colgate-Palmolive, Johnson & Johnson
- Household Care: Reckitt Benckiser (Dettol, Lysol), SC Johnson (Mr. Muscle, Glade)
- Health Products: Bayer, GSK, Pfizer
Why FMCG is Important:
- Strong Demand: Being staples, FMCG products are always in demand.
- Economic Importance: The FMCG sector represents a significant portion of the global economy.
- Job creation: It creates a considerable number of jobs in manufacturing, distribution, and retail.
The sector is very competitive and innovation in product development and marketing.
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